Marketing Strategy

When you don’t have a marketing strategy, you run the risk of becoming directionless as a company, wasting money on channels that aren’t bringing you results, and losing out on potential customers to your competitors.

Phase I – Initial Analysis, Strategy and Setup

Our analysis and setup process will get us from just understanding to actively advertising. Our understanding of your business, advertising knowledge and experience, along with a competitive/industry analysis will give us a clear strategy to move forward with your advertising plan. Whether you are a advertising veteran with well oiled campaigns or just starting out as a new advertiser, we will work with you to develop a solid strategy to move forward.

Our methods and strategies are developed through years of experience and training.

Once we are finished with the setup and analysis phase, we will be in position to launch your campaigns and bring in new traffic. Using our best practices for advertising setup, we will attain great vision on the data, traffic and results of your advertising investment. A great setup is the foundation to advertising success. It allows us the opportunity to see data clearly, and make proper changes quickly and efficiently to benefit the bottom line.

Phase II – Ongoing Account Management

Once we are complete with Phase I, it is time launch the accounts and start bringing in traffic. Once active, advertising management is a constant game of analyzing the results, continued strategy development, and keeping the platforms up to date by making the necessary changes. These tasks overlap and are ongoing for as long as you continue to advertise. Over time a lot of change takes place, and your results depend on adapting to these changes. It is our job to recognize and react to both internal and external changes that will affect your advertising investment and strategy. We will keep you informed of new opportunities, current events and always report results. Our relationship and results will grow to take full advantage of what these powerful platforms have to offer your business.