Ever feel like you’re doing everything you can to improve your conversion rate, but people just aren’t buying? You’re following all the best practices, like having a single call-to-action and using enough white space.
Your offer is irresistible, yet you’re still not seeing the results that you want.
Without clear paths to follow, your site can be a confusing mess for users to navigate. Having defined funnels allows you the opportunity to effectively test and optimize your conversion paths, leading to higher overall conversion rates.
But, there’s more to conversion optimization than just page layout, form design and copywriting.
We dive deep into the specifics. We take a closer look, examining each specific step taken between adding to cart and purchasing to find which of those needs the most improvement.
- Run a funnel analysis
- Pick the main area most in need of improvement (homepage, view product, add to cart, etc)
- Run a deeper funnel analysis on that main area
- Pick the step of that main area most in need of improvement
- Make a hypothesis about that step
- Try to disprove your hypothesis with A/B tests